The Coronavirus has shaped the market in many expected and unexpected ways, greatly affecting buying behaviour and human behaviour. For all the women out there, it is interestingly affecting their beauty routines including the way they use makeup. In fact, women have been changing from heavy makeup to a light, more natural look.
The requirement to work from home for many working women as well as the closure of many beauty outlets such as hair salons and nail salons has meant women are now taking it upon themselves to do their own beauty routines. To do this, they have been buying up on all types of do it yourself beauty kits.
Priceline has backed this up with data showing that Do it yourself nail polish kit sales rose by 237 per cent during lock down and semi permanent hair colours jumping 124 percent. Priceline also reported that sales of hair colouring also increased by 100 per cent during this time.
Other stores such as Nourished Life reported big increases in makeup tools and other beauty related items during the lockdown. For big savings at Nourished Life, use a Nourished Life discount code with your purchase.
Over time, makeup routines have continued to change even before the pandemic. Women were moving towards less heavy makeup and going for easier, low maintenance style. The pandemic has bought that trend to the masses much more quickly.